About
Cassidy Roof

Cassidy has been obsessed with beauty since she was 8 years old. Using beauty to empower herself and others, she found a love for bringing out the natural and unique beauty in everyone and creating an outlet for self-expression in the boldest term.

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She has taken her passion for beauty and merged it with a love of marketing. She has a desire to learn as much as possible about people, their interests, and their habits. Speaking to a customer's needs and creating innovative and relevant products excites Cassidy the most when thinking about beauty marketing.