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Function of Beauty Hair Hub

A branded proposal for an innovative, interactive retail experience.

We were given 3 weeks to strategize, create an execution plan, calculate costs, and visualize a new approach to the retail experience for the brand Function of Beauty.
This was an innovative approach to integrate technology with customer education to create a new and impactful hair salon experience.

Function of Beauty Hair Hub: Team Members

Creative Directors: Cassidy Roof, Marie-Desiree Balandi, Catya Martinez-Gloria, Daniela Guevara

My roles included utilizing programs like Roomstyler and Photoshop to create the store design, Adobe XD to mock-up the app, and market research and messaging strategy.

Professor: Dirk Standon

View Project Deck

Function of Beauty Hair Hub: Text

Function of Beauty Hair Hub: My Work

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