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ELF Cookies and Dreams Pop-Up Shop
A project plan for a branded pop-up shop.
In 5 weeks, we were challenged to conceptualize, visualize, and strategize launching and running a pop-up shop.
ELF Cookies and Dreams Pop-Up Shop: Team Members
Creative Directors: Cassidy Roof, Marie-Desiree Balandi, Victoria Long, Priya Sukkanha
Professor: Mary Alonso
My roles included market research and competitor analysis to identify ELF's strengths and understand their customers and brand strategy. Other roles included researching locations to identify opportunities and benefits for the brand, strategizing operations, engaging shopping points, and visualizing the creative assets using The Sims 4.
ELF Cookies and Dreams Pop-Up Shop: Text
ELF Cookies and Dreams Pop-Up Shop: My Work
ELF Cookies and Dreams Pop-Up Shop: Video
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