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Body by
Summer Fridays
A brand extension for beauty brand Summer Fridays
We were tasked to create a brand extension, develop and render the product assortment, and create a marketing mix and media kit while maintaining the brand identity.
Body by Summer Fridays: Team Members
Creative Directors: Cassidy Roof, Ana Saucedo, Idara Sunday, Hannah Harris
Videographer and Editor: Melissa Chilson and Ana Saucedo
Industrial Designer: Brenton Hopkins
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My roles included market research to identify the need and purpose for the extension, researching ingredients and benefits, organizing photo and film shoots, and editing in Premier Pro.
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Professor: Oscar Betancur
Body by Summer Fridays: Text
Body by Summer Fridays: My Work
Body by Summer Fridays: Video
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