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Nike Sun Defense
A market expansion for Nike.
We were tasked to take a brand and successfully penetrate the beauty space with a new product, packaging design, market research, and an omni-channel marketing campaign.
Nike Sun Defense: Team Members
Creative Directors: Cassidy Roof, Lauren Michel, and Kendel Ponchock
Package Design: Thibaut D
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My roles included market research and consumer insight to find a need that wasn't meet in the SPF market, brand strategy to decide the best approach for Nike, and working in programs like Adobe XD to mock-up the app extension and Excel to plan cost of production.
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Professor: Meloney Moore
Nike Sun Defense: Text
Nike Sun Defense: My Work
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