Brand Strategy

Conducting market research to identify white space opportunities and strategize messages and products that are best for the brand.

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Function of Beauty Hair Hub

Project plan for branded pop-up shop

A group project from Winter 2022

In 5 weeks, we were challenged to conceptualize and visualize a logical plan and new interactive retail space.

Body by Summer Fridays

Brand extension for Summer Fridays

A group project from Winter 2019

We were tasked to create a brand extension, develop and render the product assortment, and create a marketing mix and media kit while maintaining the brand identity.

Nike Sun Defense

Market expansion for Nike

A group project from Spring 2019

We were tasked to take a brand and successfully penetrate the beauty space with a new product, packaging design, market research, and an omni-channel marketing campaign.

Brand Strategy: Team Members