Boys World x Colourpop

Creative Directors: Cassidy Roof, Bri Shufford

Photographer: Jenna Roy

Videographer: Annie Carter

Models: Bri Shufford, Faith McCurdy, Snigdha Gopidi, Maggie Herrera 

Sound Designer: Cal Eidson

​

Professor: Oscar Betancur

​

My roles included creative strategy, collecting data from Colourpop's social platforms, and analyzing customer behavior to inform a successful new strategy. Additional roles included content animation, packaging design, organizing photoshoots as makeup artist, and working in programs like Adobe Photoshop, Premier Pro, SparkAR, and Excel to create and plan the campaign.