Resumé

Cedar Fair Entertainment

Corporate Merchandise Assistant
Aug 2022 – Now

Bridge the communication gap between vendors, licensors, parks, and upper management and facilitate bringing new and re-order products through the entire production process.
Collect and analyze internal data to strategically plan and allocate merchandise orders to our 11 amusement parks.
Work directly with Planning Manager and Product Developer to understand key performance indicators for item sales across retail locations.
Run sales, inventory, and on-hand reports and format in excel to present sales and demand planning opportunities to seniors.
Inform parks of new product launches, merchandising standards, expectations, and sales goals and communicate a successful execution.
Learn and navigate Dataworks daily for SKU set up, writing POs, running receiving, sales, and inventory reports and bring them into excel to manipulate data as needed.

Brand Strategiest
Jan 2022 - May 2022

Plan seeding campaign for the brand and product launch and strategizing founder’s social presence
Research current market and competitors to find opportunities in new customer market and new strategies in social marketing.
Building a campaign that brings customer experience to the forefront and has a unique perspective in communicating to customers, PR distribution, and social strategies.
Partnering with designer to create a new digital space.

Marketing Associate
May 2021 - Sept 2021

Established and grew an affiliate marketing program.
Affiliate recruitment and communication
Researched the online market and identified primary and secondary customers and influencers
Social data analytics collection and analysis.
Collaborated with an illustrator to create characters for the brand and implement them into a campaign plan.

Design Team
Jan 2021 - March 2021

Collaborated with company team to complete their objective of widening the customer base and amplify consumer satisfaction.
Collaborated with User Experience to research the existing market to understand their needs and pain points
Designed and developed products, educational program, and a distribution strategy based around the preliminary research

Social Strategy and Data Analysis
Fall 2021

4 weeks of Data collection and analysis to inform us on brand’s current following, content, successful and unsuccessful strategies.
Created a content calendar for 2-week campaign to map out posts, captions, content, and KPIS.
Strategize to attract a wider audience, raise engagement, optimize platforms, and convert clicks to sales.
Project management to organize talent, spaces, and collaborators to create 2 week’s worth of content for 4 different platforms.

Resumé: CV